OVERVIEW:

Reporting to the Associate Director, Stakeholder Marketing, the Content Marketing Specialist will work with National and local teams across the Year Up United network to assist with the execution of our marketing strategy and build the Year Up United brand through content creation and maintenance projects. Working cross-functionally and with external contractors, the Marketing Specialist will foster brand alignment across the organization, provide strong project management, and deliver high-quality, on-brand, and timely work.

To be successful in this role, you’ll characterize yourself as a detail-oriented self-starter who thrives in a dynamic, fast-paced environment. You’ll be comfortable managing projects involving multiple stakeholders, bringing strong problem-solving, writing, communication, relationship-building, and organizational skills to effectively move projects forward and get things done. You have a strong understanding of messaging and a sharp eye for editing and compelling design. Strong candidates will bring a passion for advancing social justice and will be prepared to engage with Year Up United’s mission and constituents, keeping Year Up United’s mission as the central driver of their work.

The Content Marketing Specialist will also have the opportunity to interact with students as a mentor, group facilitator, and advocate, participating in building a positive educational environment.

This location for this position is flexible. We are open to candidates living in states where Year Up United operates: https://www.yearup.org/job-training/locations. Strong preferences for candidates on the East Coast.

KEY RESPONSIBILITIES:

Content Creation

• Project manage the development of high-quality, on-brand content that will engage, inspire, and drive stakeholders to action across a variety of channels and mediums, including email, social media, print, digital, photo, and video
• Understand your intended audience and delivering content keyed into that audience
• Support and execute on integrated campaign strategies
• Create project plans and creative briefs; lead status calls
• Support in building out marketing toolkits in support of events, such as graduations and high-profile events
• Curation of statistics, photo/video assets, quotes, and other key information needed for collateral creation
• Basic graphic design and collateral creation using programs such as InDesign and Illustrator
• Identify and advocate for new opportunities that support our marketing strategy; collect and share resources/guides around marketing trends and best practices

Content Management

• Manage routine collateral updates to existing marketing collateral throughout the year
• Support with managing marketing help requests from internal stakeholders
• Conduct brand reviews of assets and provide specific and actionable guidance
• Manage marketing assets: uploading and categorization of material assets for internal stakeholders, ongoing organization, and ongoing tracking of new and updated assets
• Support with the creation and execution of processes and resources that ensure brand strength, alignment, and efficiencies across the organization, including swag, style guides, collateral/assets, and other key resources

• Support with analytics and measuring success/impact of the work

National Team Member

• Serve as a mentor/tutor for a small number of current students, availability permitting
• Join and sometimes facilitate weekly group sessions with students
• Participate in staff meetings and trainings

QUALIFICATIONS:

• 2-3+ years’ marketing/communications experience, preferably with a focus on content creation
• Strong written and verbal communication skills; copywriting and copyediting experience a plus
• Strong attention to detail and ability to translate brand guidelines and elements across various types of content
• Creative mindset with an eye for visual design
• Ability to seek out and absorb lots of information
• Strong project management skills and demonstrated ability to manage projects involving multiple stakeholders and facilitate the communications necessary to support them
• Ability to manage competing priorities and communicate effectively when priorities shift
• Demonstrated ability to work effectively independently and as part of a team
• Strong problem solving and critical thinking skills
• Proficiency in Adobe Creative Suite, Marketo, Drupal, and Microsoft Office preferred
• Experience with asset management system(s) preferred
• Experience with photo and video projects a plus
• A passion for working with young adults, an unshakable belief in their potential, and a strong commitment to the mission of Year Up United
• Understanding of the Opportunity Divide and its drivers
• Commitment to diversity, equity, and inclusion

Hourly Range: $23-$27/hour ($48,000 - $56,000)

#LI-Hybrid

COMPENSATION & BENEFITS:

• Year Up United has established salary ranges for each of our sites, which allows us to pay employees competitively, equitably and consistently in different geographic markets. For roles in which the location is listed as flexible, the range displayed reflects the minimum and maximum target for new hire salaries for the position across all US locations. Salary offers take into account a candidate’s skills, experience, and location. Your recruiter can share more about the specific salary range for your location during the hiring process.

• Benefits: Comprehensive healthcare options and dental coverage; 401(k) match for eligible participants.

• Vacation: Earn three weeks paid vacation in first year of employment; four weeks after initial year.

• Professional Development: Funds available to support staff in achieving career objectives ($2,500 per year)

** This is a non-exempt role (paid on an hourly basis). **

ORGANIZATION DESCRIPTION:

Year Up United is a national 501(c)3 workforce development organization committed to ensuring equitable access to economic opportunity, education, and justice for all young adults—no matter their background, income, or zip code. Employers face a growing need for talent while millions of talented young adults lack access to meaningful careers. These inequities only further perpetuate the opportunity gap that exists in our country—a gap that Year Up United is determined and positioned to close through three interconnected strategies: providing targeted skills training and connections to livable-wage employment for students and alumni; empowering others to serve and support young adults, and changing systems that perpetuate the opportunity gap. Year Up United’s intensive training program utilizes a high expectations, high support model where students learn in-demand technical and professional skills and apply them during a corporate internship. Year Up United has directly served more than 40,000 young adults since its founding in 2000. Year Up United's nationwide presence includes Arizona, Austin, Bay Area, Charlotte, Chicago, Dallas/Fort Worth, Greater Atlanta, Greater Boston, Greater Philadelphia, Jacksonville, Los Angeles, the National Capital Region, New York City/Jersey City, Pittsburgh, Puget Sound, Rhode Island, South Florida, Tampa Bay, and Wilmington.

Voted one of the Best Nonprofits to Work For in the country by The NonProfit Times, Year Up United is a rewarding and impactful place to work. Our staff is passionate, supportive, mission-driven, and committed to positive change and continuous learning. We set high standards for both ourselves and our students and live by a set of core values that reflect an unshakable belief in the talent and potential of our young people. The work we do is life-changing, and we know that our team is the greatest asset in achieving our mission.

COMMITMENT TO DIVERSITY:

Year Up United embraces diversity and equal opportunity in a serious way. All aspects of employment, including the decision to hire, promote, discharge, or discipline, are based on meritocracy. We do not permit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristics protected by federal, state, or local laws. Learn more about our commitment to diversity: http://www.yearup.org/about-us/careers/commitment-to-diversity/

Year Up United is also committed to working with and providing reasonable accommodations to individuals with disabilities. Your recruiter can provide details regarding the expected work environment and any physical requirements. Please let our hiring team know if you need an accommodation at any point during the interview process. Information received relating to accommodation will be addressed confidentially.

TO APPLY:

Please submit a thoughtful cover letter and resume through our website.

Note that applications without a cover letter will not be considered. We respectfully request no phone calls.