Reports to: Director of Digital Engagement

Location: Bay Area, DC Area: Hybrid, candidate must be able to work from their local office 3 times a week.

Salary Range: $85-90K for Bay Area, depending on experience and location (range adjusted for location)

Organization Overview

Dream.Org closes prison doors and opens doors of opportunity. We bring people together across racial, social, and partisan lines to create a future with freedom and dignity for all.

Purpose

The Digital Strategist will drive Dream.Org’s digital web strategy and presence, ensuring our public-facing platforms remain current, effective, and aligned with our mission. This role is responsible for managing our website infrastructure, content, and analytics; supporting paid media and list acquisition strategies; and collaborating with cross-functional teams to ensure seamless integration of digital tools and storytelling. The Digital Strategist will help build a dynamic and effective web ecosystem that informs, activates, and grows our community.

Responsibilities

Web Strategy & Management

• Maintain Dream.Org websites: ensure performance, plugin functionality, cross-browser/device compatibility, and digital security (in coordination with Linea Creative and external developers).
• Oversee domain ownership, DNS records, and renewal protocols, ensuring protections are in place.
• Troubleshoot technical issues and lead platform optimizations with internal stakeholders and contractors.
• Develop wireframes and visual layouts for new and existing pages, working with internal teams and external partners for design and build execution.
• Own website content calendar and execution: ensure web presence reflects active campaigns, organizational wins, and SEO strategies.

Website Performance & Analytics

• Monitor website traffic, user engagement, and conversion metrics through GA4, Google Tag Manager, and Google Search Console.
• Implement SEO best practices and identify growth areas through digital performance data.
• Report on key performance trends and recommend changes that improve user experience, discoverability, and conversion outcomes.

Paid Media & List Acquisition

• Collaborate with the Director of Digital Engagement and external partners to coordinate list acquisition planning and execution.
• Manage or support ad placements through platforms such as Meta Business Manager, LinkedIn Ad Manager, TikTok Ads, and Google Ads (including ad grants).
• Track performance of list acquisition strategies and make data-informed adjustments.

Content Coordination & Cross-Department Collaboration

• Support cross-departmental collaboration by participating in planning meetings, ensuring consistency between digital content and broader engagement strategies.
• Coordinate with organizing, membership, and development teams to align content and user journeys across platforms.

Platform and Tool Management

• Maintain familiarity and help troubleshoot digital tools including WordPress, Storied, ActionKit, Bitly, Google Suite, and others.
• Liaise with external developers and designers to execute technical projects like new page builds or interactive features.
• Provide support for team tools and help optimize the tech stack supporting digital growth and retention.

Digital Fundraising

• Partner with the Director of Digital Engagement to develop and execute digital fundraising campaigns that align with organizational priorities and moments of opportunity.
• Lead or co-manage the setup, testing, and optimization of donation pages using tools like FundraiseUp or similar platforms.
• Use data-driven insights to refine fundraising appeals, donor segmentation, and supporter journeys to increase retention and lifetime value.
• Track and report on digital fundraising performance, including open rates, clickthrough rates, conversion rates, and ROI of email and ad-based campaigns.

Content Copywriting

• Assist in writing compelling, timely, and action-oriented emails during breaking news or rapid response moments that align with Dream.Org’s mission and campaign objectives.
• Adapt messaging for various platforms — including email & web — while adhering to best practices for tone, clarity, and urgency.

Qualifications & Skills

• 3–5 years of experience in digital strategy, digital campaigning, or web management within a mission-driven or advocacy organization.
• Demonstrated expertise in website administration, SEO, analytics, and web performance.
• Experience managing platforms such as WordPress, WPEngine, GA4, Google Tag Manager, and web hosting services.
• Strong familiarity with online ad platforms, paid acquisition campaigns, and cross-channel digital strategy.
• Comfortable with HTML and wireframing tools; experience with tools like Canva or formal design software is a plus.
• Analytical mindset with experience translating digital data into strategy recommendations.
• Strong copywriting skills with the ability to write quickly and persuasively, aligning messaging with organizational values and tone.
• Familiarity with donation platforms (e.g., FundraiseUp) and ability to manage backend functions such as tracking performance and optimizing donor journeys.
• Experience managing Google Ads campaigns and optimizing performance within the Google Ads Grant program, including keyword strategy, audience targeting, and compliance with grant guidelines.
• Tech savvy & keeps current with emerging digital platforms.
• Handle sensitive information with confidentiality and discretion.
• Excellent interpersonal and project management skills.
• A team player who communicates clearly and collaborates across departments.
• Political or advocacy experience is preferred.
• Passion for justice, equity, and innovation in digital organizing and movement building.

Preferred

• Experience with ActionKit or similar digital advocacy tools.
• Track record in digital advertising strategy and optimization.
• Familiarity with emerging trends in search, social media, and AI’s impact on digital visibility.

To Apply: Upload your resume and cover letter. This is a full-time position. Please do not apply if you will have other professional or educational obligations in 2025.

Employee Benefits

All full-time employees receive Medical, Dental & Vision coverage. Dream.Org pays 100% of premiums for employees, spouses and dependents. Part-time employees receive 50% coverage. After a 6 month waiting period, employees can contribute to our retirement plan. Currently, Dream.Org offers up to a 5% match. We also offer a flexible spending, pre-tax program for medical expenses, dependent care expenses, transit expenses and parking expenses. All full-time Dream.Org employees accrue 4 weeks of vacation time off and 12 days of sick time off over the first year of employment. Part-time employees accrue time off on a prorated basis. In addition to 10 paid holidays, Dream.Org also provides paid time off from December 24th through January 1st each year.

Dream.Org is an equal opportunity/affirmative action employer and encourages applications from all qualified applicants regardless of race, sex, gender identity, age, disability, religion, national origin, sexual orientation, veteran status or record of arrest or conviction. We are committed to diversity, equity, and inclusion, and strive for a workforce that reflects the populations that we serve.