Digital PR & Outreach Coordinator
Marketing & Communications
Beijing, China
About ExpatRights
ExpatRights is an independent information and support platform helping international residents understand employment rights and navigate work-related problems in China. We publish practical guides, tools, news, and referral resources, and connect users with suitable professional support when needed.
Website: https://expatrights.org/
Role details
Beijing, China | Hybrid | Full-time | RMB 14,000–21,000 per month
Job ID: ER-BJ-006
The role
Earn credible coverage and partnerships by pitching useful ExpatRights data, stories, guides, and expert commentary.
What you will do
– Build focused media, newsletter, association, podcast, and resource-page target lists.
– Draft concise, relevant pitches based on real ExpatRights work and evidence.
– Coordinate expert responses, interview preparation, and follow-ups.
– Maintain an outreach CRM with contacts, permissions, outcomes, and next steps.
– Measure earned coverage, referral traffic, qualified links, and relationship quality.
What we are looking for
– Excellent written English and strong professional follow-up.
– Experience in PR, communications, journalism, partnerships, or responsible link outreach.
– Ability to personalize outreach and avoid mass spam.
– Strong research and contact-management habits.
– Good judgment around sensitive stories and source confidentiality.
Nice to have
– Mandarin Chinese or experience with China-facing media.
– Experience with digital PR measurement or journalist-request platforms.
How to apply
Send a CV, a short note explaining your fit, relevant work samples, availability, and your current ability to work in Beijing to editor@expatrights.org. Use ER-BJ-006 and the job title in the subject line.
Applicants of any nationality are welcome. Appointment depends on the successful candidate having or obtaining lawful authorization to perform the role in China.