Smile Train is changing the world one smile at a time. Our goal is to transform every person's life impacted by a cleft lip or palate. We train and support doctors and medical professionals to provide beneficiaries with free, life-changing, comprehensive cleft treatment. Our sustainable model has allowed us to help over 2 million surgeries in 90+ countries, and we're just starting. We are truly changing the world one smile at a time.

Smile Train seeks exceptional people to join a worldwide team of dedicated, passionate professionals. Our team consists of creative, highly motivated individuals working to make a positive impact. Join us!

About Smile Train

Smile Train is an international children’s charity, headquartered in New York, with a sustainable approach to a single, solvable problem: cleft lip and palate. Many children living with untreated clefts around the world live in isolation and often have difficulty eating, breathing, hearing and speaking. Cleft treatment is safe and the impact on a child’s life is immediate and transformative.

Founded in 1999, Smile Train is today the largest global cleft charity. We are proud to have enabled more than two million free cleft surgeries in over 90 countries. Our sustainable model provides specialist training, funding and resources to empower local medical professionals to provide surgery and comprehensive cleft care in their own communities.

Role overview

Reporting to the Fundraising Director UK, Smile Train UK, we seek a highly skilled communications and brand marketing manager with demonstrable experience, preferably within the charity sector or comparable commercial environment. The role will involve primarily working from home and must be situated in or near London to attend regular in-person meetings with key staff and our PR agency.

Key responsibilities

• Develop and lead the Smile Train UK-specific Marketing Strategy and Communications plan that aligns with the Global Communications and Strategy Plan and supports the Smile Train Global Strategic and Fundraising plan, to drive both brand and fundraising awareness.
• Account management of Smile Train UK PR and external social media agency to ensure effective delivery of the annual social media and PR plan.
• Lead the development of high-quality, creative content that engages new and existing audiences, donors and members of the UK cleft community.
• Oversee all UK specific content pages of the Smile Train UK website, developing a strategy to drive an increase in site visits and engagement, working collaboratively with the Smile Train global website team to develop and deliver relevant KPI’s.
• Support the marketing and content needs for the Smile Train UK fundraising team and including Individual Giving, Community Fundraising, Corporate Partnerships and Legacies.
• Own the brand guidelines for Smile Train UK, ensuring their continuous improvement and accuracy in implementation. Be responsible for the creative delivery of the Smile Train global brand, including evolving positioning and general assets and toolkits.
• Collaborate with the Global Digital and Email Marketing team to strategize the development of UK-specific email communication plans.
• Develop compelling additional fundraising propositions, marketing materials, cases for support, and donor communications.
• Works collaboratively with the Smile Train Global Senior Vice President of Communications and the Global Vice President of Public Relations to develop and implement global and local communications campaigns.

Essential Skills/Qualifications

• Demonstrable experience working in a communications and brand marketing environment, in the non-profit sector, or in a comparable commercial environment.
• Significant experience working in social media.
• Passion for communications, public relations, and brand marketing; able to connect the dots to drive brand awareness across the UK.
• Sharp and agile communication skills, comfortable with oral and written communication skills, and experienced at adapting messages to a vast and diverse set of audiences.
• Experience working with a fundraising or sales team to play a significant role in driving revenue growth.
• Team Player - Strong ability to network, develop and create professional relationships. Ability to work with a global team, exhibiting cultural sensitivity, a commitment to Smile Train’s mission, strong time management skills, and the capacity to work independently.
• Familiarity with the Microsoft Office suite (Outlook, Excel, Word, and PowerPoint), social media, and data savvy.
• Flexibility to work evenings and weekends where necessary to ensure all external communications are handled efficiently and appropriately.
• Situated in or near London to attend regular in-person meetings.

Preferred Requirements

• Experience working in a non-profit environment, understanding and empathy with the Smile Train cause and charitable objectives.

This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee. Duties, obligations, and activities may change, or new ones may be assigned at any time, with or without notice.

Application information:

Smile Train is an equal opportunity employer committed to inclusive hiring and dedicated to diversity in our work and staff. We strongly encourage candidates from all groups and communities to apply.

To apply, please complete the application online. Include your CV, a writing sample (an existing example of your writing – no need to create something new), and a cover letter that describes why you believe you would be a good fit for Smile Train and this role. We encourage interested applicants to apply as soon as possible.