JOB PURPOSE

Media impact is vital to the success of Amnesty International's international communications work, which relies on credible and visible profiling of Amnesty International to a range of target audiences across a range of diverse cultures and communities.

The regional Media Manager will contribute to the development and implementation of a comprehensive media and communications programme for Amnesty International in the sub-region, working as part of a fully-integrated team that supports Amnesty International's activities in the sub-region.

This post takes strategic ownership of Amnesty International's media profile across the South Asia region, driving awareness of human rights as well as bolstering support for Amnesty International and shaping a better future for those in need. Working closely with a team of researchers and campaigners, you'll drive media coverage to disseminate Amnesty's human rights findings, goals and provide accurate and appropriate communications support that help develop our human rights agenda. You'll have experience in developing strategies and running successful media campaigns and will combine sharp news skills with a good understanding of human rights that will enable you to deliver prompt and impactful media responses to world events.

MAIN RESPONSIBILITIES

• Generate press coverage in sub-regional and national media for Amnesty International in South Asia to build Amnesty International's profile in the region
• Work with international media based in the region to generate coverage about Amnesty International's human rights concerns in South Asia
• Implement a regional media relations programme which includes: pro-active media liaison; pitching Amnesty International stories and spokespeople; organizing interviews; providing media briefings; writing op eds; and responding to media requests
• Identify opportunities for media and social media, providing advice on what products or activities would work best to meet communications objectives and achieve impact, ensuring all work is timely, with a strong news value targeted at defined audiences
• Lead on communications plans and activities for specific campaigns by integrating media, social media, videos and other communications products into the overall plan
• Project manage communications campaigns, managing and collaborating with a team of communications experts to target the right audience and delivering on campaign objectives in a timely manner to achieve impact
• Work alongside the Deputy Regional Director of Campaigns & Communications for South Asia Regional Office to set the strategic communications direction for the sub-region, working as part of an integrated, multi-functional team

SKILLS AND EXPERIENCE

• Substantial, relevant experience in similar role in journalism or public relations, in an international environment
• Understanding of international political and human rights issues and specifically how these issues apply in South Asia
• Extensive experience in producing a wide range of quality materials for print and/or broadcast media, as well as for social media platforms
• Strong knowledge of international, regional and national media - across traditional and digital platforms - with established contacts at key publications and broadcast outlets
• Sound understanding of media relations management including updating and maintaining relationships with media contacts
• Detailed knowledge of current and emerging media trends and developments
• Experience of developing and implementing successful media strategies and campaigns

Please see attached job description for more information on responsibilities, skills and experience required.

ABOUT US

Amnesty International is a global movement of more than 10 million people who campaign for a world where human rights are enjoyed by all. We reach almost every country in the world.

Our aim is simple: an end to human rights abuses. Independent, international and influential, we campaign for justice, fairness, freedom and truth wherever they're denied. And whether we're applying pressure through powerful research or direct lobbying, mass demonstrations or online campaigning, we're all inspired by hope for a better world. One where human rights are respected and protected by everyone, everywhere.

At Amnesty International, we are passionate about what we do and we are proud of our achievements as a movement. To compensate our employees for the critical work they do, we reward them through a combination of an attractive and sector competitive salary and benefits package, high levels of engagement and involvement, and a commitment to employee development.

Benefits include 37 days annual leave (inclusive of public holidays and grace days), pension scheme, employee assistance programme, life assurance and many more benefits designed to suit your own personal lifestyle. All of this, in a professional, engaging environment.

For further information on our benefits, please visit https://www.amnesty.org/en/careers/benefits/

WHAT WE HOPE YOU WILL DO NEXT

If you are talented, passionate about human rights and want to use your skills, knowledge and experience to change the world then we would encourage you to click ‘Apply for this Role' below.

Freedom, Justice, Equality. Let's get to work.

N.B. We reserve the right to close a vacancy BEFORE the closing date in the event of an overwhelming response or a change in business priorities, therefore we recommend you apply now if you are interested.

Commitment to Diversity, Equity & Inclusion:

Amnesty International believes in a world that is fair, inclusive and equitable. Together, we're committed to being an anti-racist organisation with a diverse workforce that can better tackle the global human rights challenges that face our world today. We know that different voices, ideas, perspectives, experiences and knowledge, working together will enable us to better the lives of people around the world.

We are committed to building and sustaining an anti-racist, culturally diverse and inclusive organisation, where all employees feel valued, have a sense of belonging and an equal opportunity to fulfil their potential. We therefore strongly welcome applications from suitably qualified people regardless of their background; including underrepresented groups, LGBTQI+ individuals and those who may have or are living with a disability.

To see our full statement please visit this link: Racial equality, equal opportunities, diversity and inclusion policy - Amnesty International

Amnesty International is committed to being an inclusive employer and providing an inclusive and accessible recruitment process for all. If you would like to receive any information in a different way or would like us to do anything differently to help you apply for our roles, please get in touch with the team by emailing recruitment@amnesty.org